Dear Writer-Friends,

I've been self-publishing since 2011, and I've shared the knowledge I've gained in two books: the Indie Author Survival Guide, Second Edition, and For Love or Money. I'm not an indie rockstar or a breakout success: I'm one of thousands of solidly midlist indie authors making a living with their works. These books are my way of helping my fellow authors discover the freedom of indie publishing. Write on, writer-friends!

S.K. Quinn, Independent Author of Science Fiction

CLICK HERE TO GET YOUR QUICK START GUIDE TO SELF-PUBLISHING and to be notified when the 3rd Edition of the Indie Author Survival Guide releases!

Monday, October 8, 2012

Must Do For Self-Publishers: Creating A Business Plan

I'm in awe of Denise Grover Swank. She's sold 150,000 copies across six indie published novels in the last year. (Holy cats!) She's a savvy marketer, and she's got a rock-solid business plan. She's inspired ME to beef up my business plan, when I already had one, so you know she's got some series ninja skills in that department.

If you are already indie published, or considering indie publishing, I HIGHLY encourage you to check out her three-part blog series on making a business plan for your writing:

A Business Plan for Self-Published Authors
Part One - Overview, and Business Definition
Part Two - Products, Pricing, and Financial Plan
Part Three - Production Schedule, Promotion, Long Term Goals

Denise is SO AWESOME that you might find some of this intimidating. I do, and I've been in the business for a year. But even if you just tackle parts of the plan, or tailor it/scale it down for your own needs, I think everyone can benefit to giving some thought to these parts of being an indie author.

Off to Swankize my business plan...


  1. I saw your post on FB about this, and her business advice is fantastic. I don't have a plan drawn out, but that is definitely on the to-do list. It's good to have those goals laid out in black and white!

  2. I used Denise's plan to create my own, and I finished it yesterday. It's very comforting to have something on paper that spells out what I'm planning, even if I don't have all the answers yet.

  3. Thanks for the links, Susan. I will read them with great interest. :)

  4. That is indeed an awesome series of posts and an impressive business plan. Thanks for sharing, Susan! I already have a detailed production schedule out several months, and plan to extend it at least a year. I need to organize my marketing efforts better. Promotion-wise I liked her plan to set up websites for each series, with special content, and link them to her main one.

  5. I am blushing you all! Thank you for your VERY kind words! I'm so glad I could help!!!

  6. I've bookmarked this one. Having just indie published Neverlove, I need to soak up all the wise words I can so that I can work on tailoring my own road to success. A strong business plan sounds like the right plan.

  7. Thanks for the links! I have to check them out.

  8. VERY awesome! I am running over to check this out now! Thanks so much, Susan! And thanks to Denise for sharing! Super congrats on her big success! (and yours!) <3

  9. I think you are doing amazing, Susan, so don't sell yourself short. There will always be someone more you can compare yourself too (like Hugh Howey) or Amanda Hocking. But I'm off to check out this fantastic advice, and I wish you the best of success in selling a million books.

  10. I've been reading the first part. It's sort of intimidating (okay, very intimidating), but I'm so glad I have something like this to go on. Thanks, Denise and Susan!

  11. You really are an amazing resource, Susan. Thanks for the links. :)

  12. Wow, good for Denise! Definitely going to save this in my favorites and do some studying. Thanks Susan!


Erudite comments from thoughtful readers